Film Is Truth 24 Times a Second

Where are you? When are you open?

You can find that information here.

Where does the name of the store come from?

It is from a quote by French filmmaker Jean-Luc Godard. It refers to the number of frames that pass through a camera or projector. The full quote is actually "Film is truth 24 times a second, and every cut is a lie," but we didn't have that much room on the awning.

Can I drop off my movies when you're closed?

Yes! We have a drop box in front of the store. It's on the right side of the alcove, directly underneath the Limelight Cinema's television.

My DVD/Blu-ray/CD skips! What should I do?

You can clean it! To do so, hold it by the edge -- don't touch the playing surface. Then, with a clean, dry, lint-free cloth, wipe the surface in a straight line, from the center to the edge. Do not wipe the disc in a circular motion -- this can damage the disc!

If that doesn't work, you can try again using a soap-and-water solution. Do not use cleaners or solvents on DVDs or other discs.

If it still doesn't work, we have a machine that can help! This machine sands, buffs, and polishes out scratches and scuffs and makes the disc pristine once more. This only works if the scratches don't go so deep that they penetrate the protective plastic and damage the data layer below.

Unfortunately, DVDs, CDs, and Blu-rays sometimes just go bad. No one knows why. It's a mystery!

If a movie you have rented from us fails to work properly, please let us know.

What's the deal with VHS tapes?

We still have a few hundred! They're charming! Much of our tapes are stuff that has never made it to DVD.

Fun trivia: The last major movie to be released on VHS was A History of Violence in 2006.  

Why don't you have movies divided into categories?

Categories are artificial boundaries and should be disregarded.

We have category lists at the front counter, though, to make it easier if you're looking for a specific genre or director or country of origin.  We also have a staff that is knowledgeable and friendly, and they can help you out!

If you're looking for other specific lists (British comedies from the '60s on DVD, for example, or movies starring Don Knotts), you can email me and I can email a list back to you.

What are the black bars at the top and bottom of the picture? Where can I find more information about aspect ratios?

The black bars are there to preserve the original aspect ratio of the theatrical presentation.  In other words: since a theater screen is wider than your TV, the black bars are necessary to show the film's full width as intended by its creators.

("Widescreen" wasn't used before the early '50s, so almost any film made before that time has a pretty square ratio already.)

We think that all movies should be watched in their intended aspect ratio whenever possible. Here's the Wikipedia entry on aspect ratios. And here is the Letterbox and Widescreen Advocacy Page.

Why don't you have such-and-such a movie?

Well, there's a bunch of different answers to this. Maybe it's not out yet, or maybe it was out at one time and is now out of print. Maybe we always meant to pick it up but never got around to it. Or we could be purposefully ignoring it.

Short answer: We can't have everything, especially not all at once. It never hurts to ask, though.

This isn't much of an FAQ, is it?

Well, we can always add more later.  If you have any questions, please email us.